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Rouge Pur Couture the Bold

$28.67 $57.33
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What it is:

Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

What it does:

Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

Benefits:

  • Feels soft and silky on lips
  • Glides effortlessly onto lips
  • Up to 10 hour moisturized feel on lips

How to Apply:

  • Define your lip contours with Touche clat All Over Brightening Pen (sold separately) before applying lip color for extra definition.
  • Remove the cap and twist the bullet to expose the formula.
  • Apply the lipstick directly to lips.
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